“Booming” isn’t a strong enough word to describe the plant-based category.
Yes, plant-based is growing at upwards of 20% per year. And yes, 60% of trendsetting Gen-Zers say they want to eat more plant-based foods, according to the Plant Based Foods Association. But as products featuring the “plant-based” claim grew 67% between the Natural Products Expos in 2017 to the Natural Products Expos in 2019, the more appropriate word to describe plant-based growth would be “meteoric.”
Choosing Palm Oil, A Plant-Based Ingredient
Taste, health and sustainability are top reasons consumers of all ages, demographics and locations embrace plant-based eating. Over half of consumers say they choose plant-based foods for the taste (cue the coconut milk ice cream!), while according to the Plant Based Foods Association 40% eat plant-based ingredients for health reasons such as lowering cholesterol, on the advice of their doctor due to a health event or to achieve general wellness.
More on plant-based ingredient, palm oil